Become the Million Dollar Expert!

Speakers, coaches, trainers and authors sell their time. Well to be precise, we sell our thoughts. But we do so by exchanging time for money. It’s essential that we understand the difference between a practice and a business. That’s what we teach in the Million Dollar Expert Program.

For more than 10 years we have been teaching experts how to capture, package and deliver what they know. 1000’s of people have graduated from this program and gone on to have extraordinary success by applying the principles you can learn by attending the Thought Leaders - Million Dollar Expert Program.   

This program is not for

• Lazy people. There is a lot of good work to do and if you are looking for a passive income strategy this is not it.
• People without expertise. The basis of this program is what you know and have learnt on your journey through life.
• Anyone with a get rich quick desire. We make no promises about you suddenly winning the lottery. This program teaches how to get rich slow.

This program is for anyone who wants to

• Raise their profile and become known for what they know.
• Speak and get paid to do so.
• Leverage what they already know and grow it into something world class.
• Write an international best seller and use it promote and position their information empire.
• Invoice from $240,000 to $1,000,000 a year?

In essence… the key is to position yourself as the expert. To position you as someone with a specialised knowledge that clients need and can’t get anywhere else. Put quite simply, to be positioned as a Thought Leader.

We know how to develop what you know so that others will value it more highly. We also know the strategic steps that can make your pathway to earning a million dollars a year, happen sooner and with less stress.

Our objective for you is summed up in three simple wishes:  One is for the world, one is for you and one is a selfish wish for us. 

Our wish for the world is that you get to make the contribution that you were born to make. That you get to make a difference to thousands or even millions of people through your practice. That your books, your speeches, your programs, your coaching and your ideas touch lives all over the planet. That by selling your thoughts you leave the world better than you found it. 

Our wish for you is that you live your dream as you are making that difference. That you get very well paid to do work you love with people you like the way you want. However that looks for you. That you get to truly create your life. 

Our final wish is for us. Our vision is to be part of a meme pool of one thousand Million-Dollar Experts. We imagine an event with one thousand well resourced, clever people who have been through this journey and are coming together to explore how to work together for the betterment of all. Think of the problems that we would solve, the projects we would create and contribution we would make. We would love you to be part of that. 

So

• Would you love having others value your ideas?
• Would you like to spend your working days doing what you love?
• Would you like to invoice from $500,000 to $1,500,000 a year?

It’s a simple 5-step process, but like most simple things, it’s not that easy to do!

1. First we need to discover your uniqueness and work it into an edge, a positioning angle that makes you stand out from the crowd as we are marketing brand YOU, although it is not just a selling proposition.

2. Then we need to unpack what you know. Working out what intellectual property you have that may be polished and developed into best sellers. Our Pink Sheet process is world class and the most effective way we know to develop innovative ideas and unpack them fast.

3. We then explore the 6 primary information expert delivery modes and make sure you know which ones suit you and which ones you need to develop for cash flow diversity.

4. Step four is about matching what you know with whom you know and who you need to know. It is marketing viewed through the passionate specialists lens and not simply market opportunism. It is so much more than discovering a need and filling it.

5. Finally, we need a pragmatic and effective plan that helps you move beyond consultancy and into Thought Leadership.

You will never earn enough as a coach. Working as a management consultant is for most simply contract employment and limited in scope. It is hard to crack $250,000 a year as a management consultant. Speaking on the conference circuit requires some seriously specific strategies and becoming a corporate trainer can be time pressured. Come and learn the business of Thought Leadership. 

During this intensive online program, you will…

• Learn an amazing business development process in the most efficient way possible.
• Develop a step-by-step checklist for how to increase your revenue by $10,000 per month, 10 times over.
• Learn the complete game plan for becoming a Million Dollar Expert.
• Discover your unique angle and work it for maximum value.
• Identify the skills needed to speak, write, train, facilitate, coach and mentor.

This intimate & intensive program will equip you with the KNOWLEDGE, STRATEGY & ACTION PLAN so that you can get paid for working on your passions, stabilise cash flow through diverse revenue channel’s and embrace this ‘no holding back’, colour by numbers, proven system for success.

Here is a walkthrough of some of the sessions, what will be covered in the  MDE Online Program and what you can expect to get out of it.

Session 1: The MDE Game Plan: In this  session Matt sets the scene for your MDE practice. He establishes the difference between a practice & a business & helps you plan your turn over, take home & exit plan (if you wish) in ten years.

Session 2: Building your unique brand: The key to being a MDE is making sure we increase the value of your ideas. This means ensuring they are relevant, thorough, elegant & unique. This session identifies your unique perspective - your genius (UQ). This UQ then instructs your personal brand, your signature style & increases how much you get paid for your ideas.

Session 3: Unpacking what you know: The magic ingredient to our programs is the focus on high quality message - thought leadership. Our proprietary IP capturing process is phenomenal & allows you to unpack all the genius that lies inside you. This session is like mining for gold.

Session 4: What’s your word?: From the first three sessions we begin to see what your master message is. This is the context that allows us to tie together all of your diverse interests & projects into a single opportunity seeking brand. This becomes what you are known for, this master message is what you are an authority in. Nailing this is a breakthrough moment in the program.

Session 5: The six different ways to make money: Core to the MDE methodology is the law of diversity. Specialise your message, diversify your delivery. This gives you the best of both worlds. In this session we de-mystify the six core delivery modes so that you are able to leverage them for cash flow in your practice.

Session 6: How to sell & market like a brain surgeon: Selling yourself is hard & marketing ‘brand you’ is tough. You are so often too close to yourself to see how. This session fixes that & explains where practice based marketing differs from traditional business marketing. It’s about creating attraction not forcing business.

Session 7: Your first 36 months after the program: This session will give you a birds eye view of 12 x 90-day projects. Each of these are designed to increase your revenue by $10,000 a month.

Session 8: The 12 core collaterals: A MDE practice needs 12 core collateral pieces. This session identifies those, walks through examples and gives each person in the room a chance to scope out theirs.

Session 9: Building conviction: Historically sales has been about convincing people of the value of your ideas. In this session we build a conviction case that allows you to serve not sell and increase the likelihood that people will buy.

Session 10: Getting into the detail - Part 1: In this session we walk through your detailed plan for next three years. We put form around exactly what you are offering, to exactly who and how you need to do it. This is a super practical session.

Session 11: Getting into the detail - Part 2: The 12 projects have 10 key elements for success with physical examples for each. That’s over 120 forms, brochures, documents and letters you can model to get going on your MDE plan.

Session 12: Hot seat -Session 1: Individual attendees get lit up about how they can work their commercial angle and achieve positioning as a Thought Leader. This might be you!

It's about capturing, packaging and delivering what you know for greater commercial success.

Its about intellectual property being deployed through the 6 delivery modes (see below).

Here's what some of the people that completed this program had to say...

The Million Dollar Expert Program lives up to its audacious name. Within the first twelve months of being exposed to this magnificent intellectual property I saw my personal revenue stream increase by 300% along with my reputation economy; my ideas are now delivered with exceptional clarity and purpose; but most importantly of all, I have established an incredible support network of like-minded thinkers who inspire me to reach new heights each day in the work I love. 
Darren Hill, Executive Director, Change Works: Forward thinking Experts 

The Thought Leaders program is both encouraging and challenging - a powerful combination that enables you to capture and articulate your unique ideas.  Not only will you develop your own intellectual property, ou will also get the chance to network with a dynamic group of people who are the 'thought leaders' of their field.  Joining Thought Leaders is one of the best decisions I have made. 
Domonique Bertolucci.  Author, Speaker & Success Coach.

Thought Leaders turned my unique talents and ideas into an amazing business practice that keeps continuing to grow from strength to strength. If you have a message that's burning to come out and you want to make lots of money from it, then join Thought Leaders.
Nils Vesk Creativity Guru and author of Life’s Little Tool Box

Matt is a world leader in leveraging an expert's unique knowledge into a million-dollar business. In my role working with experts from around the world, I see the best of the best. In choosing the people I build relationships with on a personal and professional level, I scan widely and choose wisely. It's a privilege to work with somebody of Matt's expertise, insight, wisdom and integrity.
Gihan Perera, First Step Communications and Founder of Wildfire

Matt is the man! If you have a body of expertise and want to profit from it, Thought Leaders is the place for you. Thought Leaders is by far the most valuable professional development I have ever engaged in.“” June 30, 2007
Peter Sheahan, author of Flip and Gen Y.  * Infopreneur of the year

Working with Matt Church and Thought Leaders has been instrumental in the acceleration of my business. It would have taken me years to achieve what I've done in 12 months had it not been for his guidance. I recommend Matt and Thought Leaders to any experts who wants to turn what they know into a commercial (and lucrative) reality.
James Adonis, Author of Love Your Team

Matt's ability to quickly identify your area of expertise, capture your message, create & deliver a commercial implementation plan and ensure you have fun while you do it - will blow your mind! His expertise includes identifying true leaders, helping them realise their full potential, challenging their thinking and creating a community of exceptional thinkers. He is great to work with, inspirational to watch and the best at what he does. Matt will add value to you both personally and professionally - he is truly one of the world's best Thought Leaders.
Neen James: Productivity expert and author 

I recommend the Thought Leaders program and Matt Church to anyone looking for clarity, direction and purpose in their business lives. I came to Matt with a vision. He helped me shape, organise and execute my ideas beyond anything I thought was possible. He has also, and continues to, give me the confidence and belief to value myself fully, and raise the bar higher than I ever imagined possible.
David Thomas, Think Global

Thank you for an AWESOME Program. I have been stretched, challenged and elegantly today you pulled it all together and the pieces fell into place. I am leaving lighter, energised and with a roadmap to skill levels with velocity.
Sally-Anne Cotton, Executive Alchemist

I had to evacuate my little house twice in the last couple of weeks because we were threatened by a bush fire that came way to close to my little town in country Victoria and it came to the big question of what will I take with me – passport, clothes, laptop obviously but bugger all else got in the bag – the one thing I did pack was my notes from the Immersion Program – they are that treasured to me – so thanks for giving me info that I’d take over poxy photo albums any day!
Margaret Gill, Abundant Private Practices

The process in which the Immersion program extracts the unique thoughts and ideas from your intellectual property is extraordinary and truly valuable.  The action to then package it, and market it, to evolve your IP to commercial value and create money, time & freedom. Thank you Matt & Thought Leaders.

Nolan Fisher, Change UR Body

I thoroughly enjoyed myself and within 30 minutes of the close on Friday I had completed a meeting and secured new work that paid for the Immersion. I found myself being much more confident and assertive and trusting my intuition more than I have previously. It's great how the universe finds you and provides when you need it.
Dr Denis Bourke, IAG

Warning this course may cause transformations! Problems such as smiling so much your cheeks hurt can occur post course!
The change, the transformation is inevitable if you’re open and ready. This may be what you’ve been searching for but don’t expect it too be easy this is hard fun!
Slowly through the program I began to see things differently. Matt helps you to explore, question yourself, and dig deep inside. It touches all your senses and shifts your thinking in simple ways and suddenly the last piece of the jigsaw drops into place. I left feeling and thinking differently.
The effort that went into creating the program is phenomenal and it’s nothing short of a masterpiece. Down to details like the location, creating an environment for learning and the content variety to suit all learning types was fantastic.
Whether you’re a seasoned speaker, or starting out, an author or trainer this program is invaluable and relative to everyone at all levels.
Kirsty Spraggon

You know someone is good when what you have learned from them can keep being applied in multiple contexts year after year. That’s value, and that’s expertise. My experience with Matt Church and his programs has been both inspiring and challenging. If you know something good that is worth sharing, get Matt to show you how, profitably.
Erica Bagshaw